Georgy Cohen asked me to help her design a site and visual style for the digital communications company she was about to launch. She had a specific look in mind, one that was minimal and evocative of public transit and movement. Her background in writing and narrative needed to come through.
Being averse to the hegemony of Helvetica in modern design, I wanted to find a condensed and strong font to use across the site. I utilised the classic DIN Condensed by way of Typekit and placed special attention on contrast. Black, red, and white dominate the visual space of the design.
Forms are styled to stand out, encouraging visitors to get in touch. Headers maintain common imagery throughout the site.
Check out Crosstown Digital Communications