Hello, my name
is Joel Goodman.

I’ve spent nearly two decades helping colleges and universities make better digital decisions through strategy, design, front-end development, and a deep belief that the web should treat people well. That conviction became the Hospitable Design framework, which has guided my work across dozens of university website projects.

Today, I lead growth strategy at Squiz, focusing on demand generation, digital strategy, and generative engine optimization. I’m particularly vocal about how AI search is reshaping content discoverability, and how most institutions aren’t ready for it. I also take on limited consulting engagements focused on higher education web intelligence.