Hello, my name
is Joel Goodman.

I've spent nearly two decades helping college and universities make better digital decisions through strategy, design, front-end development, and a deep belief that the web should treat people well. That conviction became the Hospitable Design framework, which has guided my work across dozens of university website projects.

Today I lead growth strategy at Squiz, where I focus on demand generation, digital strategy, and generative engine optimization. I'm particularly vocal about how AI search is reshaping content discoverability, and how most institutions aren't ready for it. I also take on limited consulting engagements focused on higher education web intelligence.