Hello, my name
is Joel Goodman.

I help colleges and universities make better decisions about the web.

For nearly two decades, I’ve worked inside and alongside higher ed, running university sites, founding Bravery Media, and leading projects where strategy, design, front-end development, and content all have to pull in the same direction. Out of that work came the Hospitable Design framework, a way of building websites that treat people well while still serving institutional goals.

Today, I lead global growth strategy at Squiz. I care about clarity, fast and accessible pages, maintainable systems, and closing the gap between what institutions say they value and what their websites actually do.

I also take on limited consulting engagements focused on higher ed web intelligence and experience design.